Interactive
July 20, 2026
Strategy:
Design:
Client:
Road safety is important.
That does not always make it interesting.
Toyota Indonesia wanted to take a familiar seat-belt message beyond another static awareness campaign.
RHAD turned the lesson into a challenge people could play—making safety more active, competitive and memorable.
The experience delivered one safety message through two game modes.
A desktop version allowed individual play, while a showroom mode connected two tablets in a head-to-head challenge.
The campaign turned safety education into something participants could do, not simply read.
We built a safety game for desktop and tablet.
The desktop version offered a straightforward single-player challenge.
For Toyota showrooms, two tablets were synchronised so participants could compete and the game could reveal a winner.
The mechanics added speed and participation without distracting from the message at the centre of the experience: buckling up.
Instead of asking people to observe another safety reminder, the campaign invited them to take part in one.
