SEO
July 20, 2026
Strategy:
Design:
Client:
Berger Paints already had a recognised name.
The opportunity was to make that strength work harder online.
Important pages were not gaining enough search visibility, technical issues were affecting performance, and the website needed to answer a wider range of customer questions.
RHAD focused on strengthening both the site’s search foundation and the usefulness of its content.
First-page keyword rankings increased from 5 to 18, a rise of 260%.
Organic clicks grew by 332%, while bounce rate fell by 7%.
Average session duration increased by 50%, moving from just over two minutes to more than three.
More people arrived, and more of them stayed.
We reindexed the sitemap, improved slow-loading elements and organised content into clearer topic groups.
Instead of targeting isolated keywords, pages were built around connected customer questions.
Page structure and technical signals were also strengthened so search engines and AI-powered results could understand and surface the content more effectively.
This gave Berger a stronger foundation for traditional search and newer forms of AI-led discovery.
