Social Media
July 20, 2026
Strategy:
Design:
Client:
Ben Lomond Gin had a premium identity built around an adventurous spirit.
The challenge was making that idea visible and consistent across every customer interaction.
RHAD developed a communications approach that connected audience insight, premium storytelling and carefully chosen media placements—giving the brand a clearer role in both content and culture.
The campaign reached 5.8 million people, with total reach doubling in 2024.
Year-on-year impressions increased by 193%, reaching 20.4 million.
Meta-driven sales rose by 46%, while Google-attributed sales increased by 22%.
The brand did not simply become more visible. Its communications began producing a clearer commercial return.
We began by studying the audience, the competition and the role Ben Lomond could credibly own.
That thinking shaped a content calendar built around premium storytelling rather than disconnected product posts.
Paid media was placed with greater precision, while experiential activity helped the brand appear in moments that matched its adventurous character.
The result was one clearer story across content, advertising and experience—and a stronger link between brand visibility and sales.
