SEO
July 20, 2026
Strategy:
Design:
Client:
cbs APAC needed stronger visibility across a broad set of important searches.
The task was not to improve one or two keywords. It was to move 60 priority terms within a three-month period.
RHAD focused the work around the searches most relevant to the business and the pages best placed to answer them.
Between June and August 2025, clicks increased by 28.44%, while impressions grew by 5.82%.
The site generated 5,077 clicks from 120,683 impressions during the period.
Most importantly, all 60 focus keywords reached Google’s first page, creating far broader visibility across the searches cbs APAC had chosen to compete for.
Priority keywords were matched with the pages most relevant to each search.
Content and page structure were refined to improve clarity for both users and search engines.
Performance was then monitored across the complete keyword set, allowing the team to focus attention where stronger movement was possible.
The result was not a handful of isolated wins, but consistent first-page visibility across all 60 priority terms.
