Performance Marketing
July 20, 2026
Strategy:
Design:
Client:
Valentine’s season gives every flower brand a sales opportunity.
It also tempts every brand to compete on price.
Beato Fiore wanted growth without losing the premium quality that made it desirable in the first place. RHAD built a 90-day media plan around two distinct jobs: create desire before people searched, then capture demand when they were ready to buy.
Monthly revenue grew from SGD 10.9K to SGD 77.2K—more than seven times the starting point.
ROAS rose from 3.07X to 11.13X, even as media spend increased from SGD 3.5K to SGD 6.9K.
The result was more than a seasonal sales spike. Paid media became a stronger and more efficient revenue driver without turning the brand into a discount story.
We stopped asking Meta and Google to do the same job.
Meta put the product, the occasion and the emotional reason to gift in front of people early. This created interest and built an audience RHAD could return to.
Google stepped in later, when searches around flowers, gifting and delivery showed a clearer intention to buy.
Spend increased only when the results proved it could.
December stabilised the campaign. January validated the approach. February scaled it.
One channel created the appetite. The other converted it.
