UI/UX
May 29, 2026
Strategy:
Design:
Client:
For shopaholics in Singapore, the summer months mean one thing… The Great Singapore Sale! In 2013, one of the country’s largest shopping and lifestyle destinations set out to do something different. They wanted to roll out a campaign and contest that wouldn’t just stop at the store — but would extend the shopping buzz onto social media, turning every visit into a share-worthy experience.
We transformed the concept into an interactive and memorable experience that strengthens brand identity, improves user engagement, and creates a stronger emotional connection with the audience through playful design and meaningful digital experiences.
Creating a unique and engaging digital experience that reflects the personality of the Codeys while making complex ideas feel simple, fun, and accessible. The challenge was to blend creativity, storytelling, and technology into a seamless experience that connects with users instantly.
We developed a creative, user-focused digital experience that brings the Codeys to life through playful visuals, interactive storytelling, and modern design. By combining technology with engaging design elements, we created a seamless experience that communicates the brand message clearly while making the journey enjoyable and memorable for users.
