SEO
July 20, 2026
Strategy:
Design:
Client:
Fast Money had a website, but almost no meaningful search presence.
Only two target keywords were ranking, limiting the brand’s visibility when people searched for personal loans and money-lending services in Singapore.
RHAD rebuilt the search foundation, focusing on useful content, stronger site structure and the questions potential customers were already asking.
In under seven months, ranking keywords increased from 2 to 21, with 11 reaching Google’s first page.
Singapore traffic rose by 146%, while organic engagement increased by 163%.
Branded clicks grew by 24.02%, and branded impressions by 39.12%—improving both discovery and brand awareness.
We created five articles around longer, more specific searches related to personal loans and money lending.
Related topics were grouped together so users and search engines could understand the site more easily.
We also fixed indexing issues, strengthened internal links, improved page structure and added clearer technical signals.
The result was a website that became easier to find, easier to navigate and more useful to people looking for financial help.
