Building a Fanbase Before the First Serve

Strategy:

Launch Strategy, Fan Engagement, Ticket Promotion

Design:

Social Media, Rich Media, Player Content, Paid Advertising

Client:

Singapore Slammers

The Singapore Slammers needed tournament attention before the tournament had momentum.

The task was to grow awareness, create daily fan conversation and drive interest in tickets and VIP packages.

RHAD built the launch around a simple idea: give fans more reasons to follow the action before the first match began.

The fanbase grew by 900%, rising from 2,400 to 22,000.

Campaign content generated 61,000 likes, while the ticket link received 2,178 clicks.

The campaign also added more than 5,600 Twitter followers, giving the tournament a far larger audience before play began.

We treated the build-up as part of the tournament.

Pre-event content created anticipation, while rich-media assets made the action feel closer before players arrived on court.

Player takeovers gave fans direct access to the personalities behind the competition.

Across posts, replies and paid advertising, one message kept the journey clear: “See it. Feel it. Book it.”

This turned the social launch into both a fan-building campaign and a route to ticket sales.