Strategy:

Community Experience, Utility Planning, Member Engagement

Design:

iOS App, Android App, Single Sign-On

Client:

Bohra Muslim Community

Project Description

The Bohra Muslim Community needed more than a communication app.

Members relied on a range of religious information and daily utilities, but these experiences were not available through one simple digital destination.

RHAD helped create an app that could serve the community throughout the day—not only when an announcement was sent.

Our Impact

The ITS app reached 1.4 million monthly sessions, showing that it became part of members’ regular digital behaviour.

Available across iOS and Android, it brought religious utilities, notifications and community information into one place.

The result was not simply an app people downloaded. It was one they had a reason to return to.

Our Challenge

  • Bring multiple religious and community utilities into one app.
  • Make frequently used information simple to access.
  • Connect the mobile experience with the wider digital platform.

Our Solution

We developed the ITS app with prayer times, an Islamic calendar, Qibla direction and community notifications.

The experience was built for both iOS and Android, giving members access across devices.

RHAD also worked with the web team to support Single Sign-On, making the journey between platforms more seamless.

Each feature was designed around a practical daily need, helping the app become a useful part of community life rather than another occasional communication channel.

The ITS app became valuable because it was built around what members needed every day.