UI/UX
November 9, 2021
Strategy:
Design:
Client:
Aberdeen Asset Management is the main local partner of Singapore Extreme Sailing Series, and also the title sponsor of Team Aberdeen Singapore, a new entry in the series which were skippered by a Singaporean sailor. To leverage on the huge turnout of the crowd to foster brand engagement and create social awareness, Aberdeen has approved us for a creative solution.
We had over 4,000 visitors at our booth and over 350 sessions on The Winch, a game we set up to engage people at the event. We also had 500 shares on social media via our 360-degree photo booth.
How to engage extreme sailing sports fans and potential fans<br/>
How to engage a fast moving and robust crowd on the event day by enabling an experience that is quick and precise<br/>
How to ensure Aberdeen’s branding is consistent throughout the experience
Our UX and engineering team came up with an interactive application that features a winch that has mechanics to trigger the system scoring, the faster the rotation on the winch the higher the score will be.
This simple game engaged the fast-moving crowd quickly and effectively, and we have also created a 360 photo booth to engage their family members who were waiting by the side.
