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Toyota
Toyota asked us to make a safety challenge campaign that would be fun and engaging, but also promote awareness among their customers.
![toyota02](https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1-300x200.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1-1024x683.jpg 1024w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1-20x13.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1-100x67.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1.jpg 1440w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota02-1-300x200@2x.jpg 600w)
![toyota03-1](https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-150x150@2x.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-150x150.jpg 150w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-20x20.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-100x100.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1.jpg 1000w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-300x300@2x.jpg 600w)
![toyota04-1](https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-150x150@2x.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-150x150.jpg 150w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-20x20.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-100x100.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1.jpg 1000w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-300x300@2x.jpg 600w)
Our Impact
The game is designed to be a fun way to get people thinking about safety while they're on the road. There are two modes of play: you can play by yourself for a single-player challenge, or you can play with other players in showroom mode. Showroom mode lets you synchronize the game between two separate tablets so that everyone can see who won.
![toyota05](https://www.rhad.agency/wp-content/uploads/2021/11/toyota05-300x200.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota05-1024x683.jpg 1024w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota05-20x13.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota05-100x67.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota05.jpg 1440w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota05-300x200@2x.jpg 600w)
![toyota03-1](https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-150x150@2x.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-150x150.jpg 150w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-20x20.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-100x100.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1.jpg 1000w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota03-1-300x300@2x.jpg 600w)
![toyota04-1](https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-150x150@2x.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-150x150.jpg 150w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-20x20.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-100x100.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1.jpg 1000w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota04-1-300x300@2x.jpg 600w)
The Challenge
We were recently asked by Toyota to develop a safety challenge campaign, so we created a desktop and tablet game for them as a part of their overall campaign.
![toyota01](https://www.rhad.agency/wp-content/uploads/2021/11/toyota01-300x200.jpg 300w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota01-1024x683.jpg 1024w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota01-20x13.jpg 20w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota01-100x67.jpg 100w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota01.jpg 1440w, https://www.rhad.agency/wp-content/uploads/2021/11/toyota01-300x200@2x.jpg 600w)
Our Solution
The game is designed to be a fun way to get people thinking about safety while they're on the road. There are two modes of play: you can play by yourself for a single-player challenge, or you can play with up to other players in tablet mode.