Establishing social communities for Bagus in Indonesia
Bagus Group didn’t have social media presence before engaging RHAD. Together with the business owner, we determined campaign goals and business objectives, developed a content type matrix and managed end-to-end from conceptualization to timely content creation and postings. Content-type created includes static and animated visuals, videos, contest/quiz/trivia development, user-generated content curation and testimonials.
The social media followers are increasing significantly in all areas. The brand is experiencing a fresh lift-up on its image and continuing to be active with its brand ambassadors.
Bagus Group is a retail company that has been providing quality products and services and were looking to expand brand awareness through social media.
We produced social media strategies, content, online contests, and relevant visuals to increase Bagus's online presence. We responded to comments and private messages with daily monitoring and reporting and assisted with simple enquiries through SOP. Urgent and complex queries were flagged out daily. We also compiled monthly reports reflecting the progress of the campaign objectives and performance analysis.