Most people who land on your site aren’t pulling out their wallets right away. They’re just browsing, maybe checking prices, maybe getting distracted by a text. These window shoppers bounce before you even get a chance to show them what you’re really about. That’s where retargeting steps in. It’s like a friendly tap on the shoulder saying, “Hey, you forgot something!” With the right conversion strategies, you can turn those almost-customers into actual ones without being pushy. Because let’s be honest, if you’re not retargeting, you’re just letting potential sales slip through your fingers.

From Scroll To Sold: Retargeting Tricks To Win Over Window Shoppers

So someone visited your site, poked around, maybe added something to their cart, then vanished. Classic window shopper move. But don’t worry, they’re not gone forever. You just need the right game plan to bring them back. Here’s how to do it.

1. Remind them what they loved

People have short memories, especially online. That’s why dynamic product ads can be your best friend. They let you show shoppers the exact item they were eyeing, like “Hey, remember these sneakers you checked out? Yeah, they’re still awesome.” A little recognition goes a long way toward pulling them back in.

2. Build their confidence with social proof

Sometimes people need a little extra push to feel good about hitting “Buy.” So show them that others already have. Use reviews, ratings, or even a quick “Bestseller” badge to create that fear of missing out. If everyone else is loving it, chances are they will too.

3. Dangle an irresistible offer

No, you don’t have to throw a 50% off sale every time someone bounces. But giving them something small, like free shipping, 10% off, or a limited-time bonus, can make a big difference. The trick is to offer just enough value to tip the scales without training shoppers to always wait for a deal.

4. Add a little urgency

Window shoppers love to take their sweet time. That’s where a well-timed “Only a few left!” or “Sale ends tonight” can light a fire under them. When people think they might miss out, they act faster. Just make sure it’s legit because false urgency is a trust killer.

5. Match your message to their behaviour

Not all browsers are created equal. Someone who viewed five products and added two to the cart is way hotter than someone who bounced after one click. So talk to them differently. Adjust your messaging based on how deep they went and how recently they visited. That’s where great conversion strategies come into play.

6. Show up where they hang out

If you’re only retargeting on one platform, you’re missing chances. Some people scroll Instagram all day. Others check their inbox like it’s a full-time job. Get your brand in front of them across display ads, social, email, and even SMS. Being everywhere (without being annoying) keeps you top of mind.

7. Keep your ads fresh

No one wants to see the same ad five times a day for two weeks straight. Switch up your visuals, headlines, and calls to action to keep things interesting. Even a small tweak can make someone stop scrolling.

8. Nail the timing

Too soon, and it feels pushy. Too late, and they’ve already forgotten you. The sweet spot is often within a day or two after their visit. Play around with how frequently you retarget so you’re present, but not a pest. Think persistent, not clingy.

9. Use email to go deeper

Retargeting doesn’t just live in ad land. If you’ve captured their email, that’s gold. You can send product reminders, recommendations, or even a personal note like “Still thinking about that hoodie? Here’s why people love it.” Email gives you room to tell a story and build a stronger connection.

10. Always be testing

The truth is, no strategy works perfectly right out of the gate. That’s why it’s important to test different creatives, messages, and offers. Track what works, ditch what doesn’t, and keep optimising. Good retargeting is never set-it-and-forget-it. Retargeting needs constant attention to stay effective. That’s where RHAD comes in. We stay hands-on, constantly optimising every piece of the puzzle to keep your retargeting sharp, relevant, and effective. That level of attention is exactly what drives real, measurable growth.

At RHAD, we don’t believe in one-size-fits-all retargeting. We dig into the data, figure out what makes your audience tick, and build campaigns that actually speak to them. From scroll-stopping ads to perfectly timed emails, we make sure your brand shows up where it counts. 

Conclusion:

Turning window shoppers into loyal customers doesn’t happen by chance. It takes smart strategy, standout creativity, and consistent fine-tuning. Retargeting gives your brand a second chance to close the deal, but it has to be done with purpose. RHAD brings the strategy, tools, and creative edge to help your brand stay top of mind and drive real results. Ready to stop losing customers before they convert? Get in touch with us and let's turn missed chances into measurable growth.