Google Search Console Now Shows How Instagram And TikTok Posts Perform In Search

Digital marketing professional analysing Instagram and TikTok post performance and search analytics on a laptop and smartphone.

Your Instagram reel might be working a second shift on Google. Until now, that shift was rather difficult to measure. On 7 July 2026, Google announced platform properties in Search Console, helping creators and brands understand how their social content performs in Google Search. People searching for tutorials, recommendations and firsthand experiences can discover social […]