Micro Vs Macro Influencers In Singapore: Which Gets Better ROI?

Illustration comparing micro vs macro influencers in Singapore, showing differences in audience size, engagement and potential influencer marketing ROI.

Sometimes, one creator with 18,000 followers fills every table at a café. Whereas, another reaches hundreds of thousands but drives barely any sales. Have you wondered why? That is the question brands should ask before putting budget behind a familiar face. In Singapore, where social media usage is exceptionally high and audiences move quickly between […]