What Is Generative Engine Optimisation (GEO) And Why It Matters In 2026
Search isn’t what it used to be, and honestly, that shift is hard to ignore. People are no longer just typing keywords into Google and clicking through a list of blue links. They’re asking ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI tools to give them the answer right away. That means if your […]