Performance Marketing In 2026: Stop Chasing ROAS, Start Building A Sales Pipeline That Closes
ROAS became the go-to metric because it’s neat, tidy, and makes paid marketing feel like a math problem you can win. But in 2026, you can brag about a killer ROAS and still wonder why revenue feels flat, because ROAS doesn’t tell you what happens after the click: lead quality, sales follow-up, and whether anyone […]